In the 86 hours that Harvey unleashed its full fury on Texas, Snap Map’s Our Story stream received between 250,000 to 300,000 submissions. It wasn’t until Hurricane Harvey flooded Texas in late August that Snap Map finally got its moment in the sun (no pun intended). Its Actionmoji caricatures were freaking people out and privacy advocates were hailing the feature as a stalker’s paradise. When Snap Map debuted in June 2017, it was met with much skepticism. And, of course, they made the story available to the whole world irrespective of whether they have a Snapchat account or not – via Snap Map’s web version.īut watching a heartbreaking tragedy shine light on the efficacy of Snap Map’s web debut was almost watching history repeat itself. They labeled disturbing visuals as ‘graphic content’. They sifted through the stream of posts to see which content would add value to the users and should be broadcasted to the web. The Snapchat team followed all the best practices you would expect an established news source to follow while reporting the sensitive topic. And when the shooting began, Snapchat employees curated the stories coming to its platform to give a ‘breaking news’ report of the tragedy.įootage from the scene of the Florida high school shooting on SnapMap shows heavy police presence, emergency vehicles, and helicopters. That’s because only a few days ago, Snapchat had released a web browser version of Snap Map. Anybody who visited at the time could see the report of active shooting featured on Snapchat’s location-sharing tool Snap Map. They also used the platform to let friends and family know they are safe.īut the gruesome account of their vulnerability wouldn’t remain confined to the users of the popular social media platform. They documented the chaos by posting videos and stories of people running from the gunman, the police response, fellow students hiding during the lockdown, et al. The students who survived the shooting took to Snapchat to give a first-hand account of what was happening inside the Marjory Stoneman Douglas High School. What was different though was how the country, and the world, experienced that horrific event. Last week’s incident was this year’s 18 th. Now, the United States is no stranger to mass shootings. Last Wednesday, on Valentine’s Day, a teenager opened fire in a Florida high school, killing 17.
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